We use our musical experience and skill to help artists realise their creative vision in ways that will connect most with their audience. We do this by looking at songs through a number of different lenses to help our artists and their songs be the best versions they can be. We work in all areas of the song creation process:

Songwriting and song development

Arranging and production

Recording, mixing and mastering

We help our artists develop their careers so they can start to see success and income from their music as soon as possible. We believe that the best way for most singer-songwriters to survive in the industry right now is to focus on cultivating a fanbase that is eager to invest directly in them as artists. To help artists achieve this, we focus on:

Growing a dedicated fanbase using our Great Doubling concept

Encouraging fans to pay artists directly using platforms such as Patreon and Kickstarter

Developing a strong live show and finding live opportunities for artists

You might have noticed we don’t talk much about typical label activities such as playlist pitching, radio plugging and PR. That’s because we believe that these things are not the best areas to focus on for artists starting out. They require a lot of time, effort and access to specialist connections. The problem we’ve found with this, is that these activities rarely translate to income for the artist, or fanbase growth proportional to the resources you put in. So, for now, we’re focussing on other areas with artists starting out. Nonetheless typical label activities that we do cover are:

Online/physical distribution

Investment in video and other promotional content

PRO registration